I’ve been writing. A lot.

This is a wonder as I used to produce two to three articles a month.

And there’s one good reason why: I’ve decided not to care about how perfect my article must be before I publish it.

I think part of the reason why I’ve felt so burned out by blogging before, was that I had to do so many things before hitting the publish button.

Research keywords, do tonnes of research and when it’s all done, write a magnum opus and optimize content for SEO. Each article can take up to a month to produce!

I’ve adopted two new philosophies that has supercharged my blogging volume:

• Publish (on your) Own Site, Syndicate Elsewhere (also called POSSE) or Publish Elsewhere Syndicate (on your) Own Site (also called PESOS)
• Digital Gardening

Blogging the POSSE/PESOS way

Twitter’s meltdown has awaken me to the fact that I’ve been producing content for social media platforms free for years, when it could be on my blog.

The POSSE/PESOS philosophy is all about having a homebase on the Internet. That homebase should be a website with a domain name you own. All your content should pulse from the website to channels you do not own like Facebook, Twitter and Goodreads.

I’ve worked in marketing communications for years and we’ve always told our clients and stakeholders to practice this, but for some reason I have not implemented this in my online life!

So, I began populating my blog with content that I would’ve shared on Twitter or Facebook. Short posts recommending an article I read. Jornal-like posts about my life. Half-baked articles.

It’s all messy and imperfect and I love it.

Digital Gardening

Another philosophy is to treat my website/blog as a digital garden of random notes, unfinished articles and jottings. The idea of digital gardening is that sometimes you do not know where a note or a jotting would go, but you’re here to record its journey towards an article. So digital gardeners will create an article, only to return to it later to add more notes or ideas. They eschew chronological formats. In the place of a date, their articles will contain something like “Last updated on …”

Some enthusiasts who literally publish their Obsidian archives on the Internet. I’m not like this, but I have embraced the philosophy of “perfecting it as I go”.